Rewiring Media for EMEA

The Challenge:

EMEA teams were operating with fragmented media processes — different markets, different models, and little visibility across the region. The opportunity? Create a unified system for media planning, buying, and billing to improve efficiency, effectiveness, and impact at scale.

The Approach:

We helped design a region-wide operating model that centralised media investment across all EMEA markets. By aligning teams, tools, and timelines, the new approach unlocked stronger agency partnerships, clearer reporting, and faster execution — while still allowing for local market nuance.

Key Moves:

• 🔁 Centralised media planning, buying, and billing across EMEA

• 📊 Improved transparency, efficiency, and control of regional media spend

• 🚀 Accelerated speed-to-market and creative/media integration

• 💡 Created a scalable model for regional media transformation

Results That Mattered:

• 💥 4× sales uplift (across 7 markets)

• 🛒 500K+ clicks-to-buy

• 👀 84% view-through rate

• 🎥 13.5M video views (54M impressions)